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Battlefield 4 forces Activision to ramp up marketing for CoD Ghosts

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Activision is expecting stiff competition from Battlefield 4 and is planing on a huge marketing campaign for Call of Duty Ghosts

Activision recently revealed Call of Duty Ghosts, which will be going head to head with Battlefield 4 this Fall. And according to Activision during their latest investor Q&A, they will increase their marketing and advertising spending in order to fight off competition from Battlefield 4.

Battlefield 4 vs Call of Duty GhostsSeveral Activision executives voiced concern that Battlefield 4 could pose a significant threat for Call of Duty Ghosts, as well as Disney’s Infinity, which will go head to head with Activisions Skylanders franchise.

Activision’s Bobby Kotick said that he expects stiff competition from EA’s Battlefield 4 this Fall, and in response, Activision is planning on a huge marketing campaign for Call of Duty Ghosts. He said that not only is Ghosts coming out on current and next gen platforms, it will be “supported by one the largest marking plans in the brand’s history”.

Call of Duty Ghosts launches on November 5, while Battlefield 4 is expected to launch just a week earlier, on October 28 in North America. Battlefield 4 pre-orders have been available for a few weeks now, and it’s already the most pre-ordered game at GameStop.

Two years ago, Modern Warfare 3 and BF3 went head to head, and both games sold well over 20 million units. This time, Battlefield 4 has an edge as it’s coming off BF3, which attracted a lot of new fans to the series.

We’ll have to see how the Battlefield 4 vs Call of Duty Ghosts match-up goes this Fall.

Source (Activision Investor Relations)

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9 COMMENTS & TRACKBACKS

  1. Isaac
    May 12th, 2013 at 2:01 pm

    Go Battlefield 4!

  2. mohammad
    May 13th, 2013 at 4:14 am

    BATTLEFIELD 4 ARMY MARCH FORWARD !!!

  3. jurre
    May 13th, 2013 at 7:31 am

    bf4 all the way!!!

  4. Lol
    May 13th, 2013 at 2:11 pm

    I don’t care who wins. It’s like a competition to choose the best cookie-cutter, and the cookie-cutters are just differently colored versions of last year’s cookie-cutters.

  5. rupsiee
    May 13th, 2013 at 9:27 pm

    lol go f..k sale….according to the quality it is bf4 vs minicraft

  6. ziomeczekxxx
    May 20th, 2013 at 3:19 pm

    Battlefield Game of The Year 2013 !!!!

  7. Ercf555
    June 2nd, 2013 at 4:34 pm

    Bf4 all the way but, considering lots of people owns call of duty games as well of battlefied games, you could expect both to do well. Call of duty if you want a quick game and get yelled at by kids or battlefield if you want an immersive multiplayer experience.

    • Drew J
      October 12th, 2013 at 12:30 pm

      Actually, to be fair the age difference between CoD players and Battlefield players is only about 2 years so, your argument is invalid.

  8. JayOfTheEast
    June 13th, 2013 at 11:17 pm

    BF4 just bitch slapped CoD Ghost in the face…I mean the graphics in CoD got worst but with BF4’s levelution and awesome graphic, CoD Ghost does not stand a chance

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