Battlefield 4 forces Activision to ramp up marketing for CoD Ghosts
Activision recently revealed Call of Duty Ghosts, which will be going head to head with Battlefield 4 this Fall. And according to Activision during their latest investor Q&A, they will increase their marketing and advertising spending in order to fight off competition from Battlefield 4.
Several Activision executives voiced concern that Battlefield 4 could pose a significant threat for Call of Duty Ghosts, as well as Disney’s Infinity, which will go head to head with Activisions Skylanders franchise.
Activision’s Bobby Kotick said that he expects stiff competition from EA’s Battlefield 4 this Fall, and in response, Activision is planning on a huge marketing campaign for Call of Duty Ghosts. He said that not only is Ghosts coming out on current and next gen platforms, it will be “supported by one the largest marking plans in the brand’s history”.
Call of Duty Ghosts launches on November 5, while Battlefield 4 is expected to launch just a week earlier, on October 28 in North America. Battlefield 4 pre-orders have been available for a few weeks now, and it’s already the most pre-ordered game at GameStop.
Two years ago, Modern Warfare 3 and BF3 went head to head, and both games sold well over 20 million units. This time, Battlefield 4 has an edge as it’s coming off BF3, which attracted a lot of new fans to the series.
We’ll have to see how the Battlefield 4 vs Call of Duty Ghosts match-up goes this Fall.
Source (Activision Investor Relations)