EA “won’t give up until Battlefield is number one”
The ongoing battle between EA’s Battlefield and Activision’s Call of Duty franchises has culminated each Fall over the past few years. Activision has had the top FPS for a while with Call of Duty, but 2011’s BF3 really challenged that.
The upcoming Battlefield 4 is going head to head against Call of Duty Ghosts, and so far, as far as pre-orders are concerned, Battlefield 4 is winning the match.
EA Games executive VP Patrick Soderlund — who was previously a Battlefield producer at DICE — says that EA takes the battle against Call of Duty seriously, and that they won’t give up until it’s the top FPS franchise in the world.
Speaking to MCV, Soderlund said that competition in the industry is good, but added:
“Maybe they (Activision) weren’t thinking about us much when we made BF3, but I can tell you, they are thinking about us now. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1”
BF3 has sold almost 20 million units to date, compared to Call of Duty 2 Black Ops, which sold 24 million. With Premium and all the expansion packs, BF3 became the top grossing EA game in many years, and Battlefield 4 will surely build on that. EA has confirmed that Battlefield 4 premium will be available at launch, and they plan on releasing 5 DLC packs over the next 2 years.
For good fun, check out the Battlefield vs Call of Duty players article. Battlefield 4 launches at the end of October on all major platforms: PC, PS3, PS4, Xbox 360, and Xbox One. Call of Duty Ghosts launches a couple of weeks later.