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EA “won’t give up until Battlefield is number one”

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EA and DICE won't give up until Battlefield beats Call of Duty and is the number one FPS franchise.

Battlefield 4 salesThe ongoing battle between EA’s Battlefield and Activision’s Call of Duty franchises has culminated each Fall over the past few years. Activision has had the top FPS for a while with Call of Duty, but 2011’s BF3 really challenged that.

The upcoming Battlefield 4 is going head to head against Call of Duty Ghosts, and so far, as far as pre-orders are concerned, Battlefield 4 is winning the match.

EA Games executive VP Patrick Soderlund — who was previously a Battlefield producer at DICE — says that EA takes the battle against Call of Duty seriously, and that they won’t give up until it’s the top FPS franchise in the world.

Speaking to MCV, Soderlund said that competition in the industry is good, but added:

“Maybe they (Activision) weren’t thinking about us much when we made BF3, but I can tell you, they are thinking about us now. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1”

BF3 has sold almost 20 million units to date, compared to Call of Duty 2 Black Ops, which sold 24 million. With Premium and all the expansion packs, BF3 became the top grossing EA game in many years, and Battlefield 4 will surely build on that. EA has confirmed that Battlefield 4 premium will be available at launch, and they plan on releasing 5 DLC packs over the next 2 years.

For good fun, check out the Battlefield vs Call of Duty players article. Battlefield 4 launches at the end of October on all major platforms: PC, PS3, PS4, Xbox 360, and Xbox One. Call of Duty Ghosts launches a couple of weeks later.

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22 COMMENTS & TRACKBACKS

  1. cdotcizzle
    September 20th, 2013 at 12:09 pm

    I never got to see bf4vbo2 final numbers. It was a lot closer then I thought and I’m glad. I used to be a huge cod fan but got tired of paying full game price for not a completely or even half new game.

    Bf4 seems to be adding a shit ton new stuff over what bf3 had which from my personal experience cod never really did. Here’s to hoping bf4 makes bf take the top spot this year!

  2. Franklin
    September 20th, 2013 at 12:24 pm

    Giving up on a game after it is number one? That pretty much sums up EA.

    • nobby
      September 21st, 2013 at 2:29 am

      good one.
      EA is the only thing holding BF back.
      let DICE run show.

      • Witte8
        September 21st, 2013 at 11:12 am

        Reality check…. Dice is a 100 % subsidiary of EA. So… Dice is EA and. Vice versa.

        Nonetheless Dice has 100% creative freedom… Numerously….

  3. mohammad
    September 20th, 2013 at 1:25 pm

    will EA bums if you want to BF4 to on the top for long time then this one should be fully finished game not like bf3 greedy EA & let dice do their job at 100% & not rushing it to beat cod while it’s unfinished besides cod have alot of kids than adult players 65%-70% to play it probably so you not thinking to bring them again to ruin bf4 , right ? & there is you didn’t put in this game unlike the other bf games ( from bfbc2 & under ) THE PUBLIC MATCH SERVERS & PRIVATE SERVERS/ROOM because you bringing to stupid rental garbage back & once again we would kicked for knifing a noob admine or his friends with stupid weapons restriction i mean make the public ones belong to you & dice & private room for friends who want to play together at least one time everyday , so why i have to pay just to play with my friends ? this will make better than bf3 multiplayer .

  4. mohammad
    September 20th, 2013 at 4:24 pm

    probably you didn’t check bf3blog.com & what did it had from information & maybe i wrote some words with bad understanding but i think you know what i mean & i was angry when i was writing it & yes i can’t wait for bf4 even but ea want to take best selling franchise award from cod i’m not against this but i’m afraid that they will do it while it’s unfinished like bf3 just to sell more copies than mw3 then after second patch which it contained rental servers which you could be kicked any time & fixed/nerfd some weapons , sure thing that 2 years had passed while making bf4 & alot of people saying bf4 should be bf3 but there’s nothing called battlefield 3 it’s betafield 3 for bf4 because everything got fixed in bf4 while bf3 still have alot of problems & glitches so hopefully ea don’t repeat the same mistake again & bf4 will win more awards than bf3 & cod ghost but make this game finished with no completing parts in patches to please battlefield veterans & new coming players .

    • Cowkill
      September 21st, 2013 at 12:36 am

      Use punctuation dammit ! It’s a pain in the ass to understand what you’re trying to say.

    • Witte8
      September 21st, 2013 at 11:21 am

      I am a bit tired of this bf4 is what bf3 should have been ‘story… Yes it looks similar… Off course it is the same engine, but better! Look at all the changes they implemented both gameplay wise and technical wise. If people see similar gfx they all jump,on the bandwagon and start spreading, hate and other misunderstandings about games. Ok the evolution is more subtile looking at the gfx site, but look,more closely and you will see that so much is even more detailed than bf3 , more vivid, more environmental things going on… And then I haven’t even started talking about levolution etc….

      Furthermore have you checked out all interviews with Lars Gustavsson and his colleagues? Looked at all the gameplay movies …. Come on ? Look at it? It is not the same at all!

      • Rinahrific
        September 30th, 2013 at 9:03 am

        Mainly, the changes will probably be things that we can’t really see, but mostly improvements in the engine, coding and such.

  5. sparky
    September 20th, 2013 at 8:20 pm

    I agree with camtron. Learn to spell for #### sakes or do not comment on here. I stopped reading after the second line as i couldn’t make out anymore.
    If you did not lke bf3 server rentals just simply play on a dice server. No big deal. This game will be worth it. People need to undestand dice is covering current gen and beginning of new gen.

    • mohammad
      September 21st, 2013 at 4:11 am

      but how many dice or ea servers are full these times ? i can nearly find a full server then after while it get empty all i’m saying is make all public servers belong to EA & DICE just like the rest of bf games & bring the private servers back to the players how want to play with their friends .

      • Witte8
        September 21st, 2013 at 11:25 am

        All servers are owned by Dice / EA… You can’t set up an own server yourself… All servers are for rent and if you wanna play with your friends…rent one with your friend, adjust server settings to your liking and if put a password on it! Problem solved. The days developers will give up the server side and let people mess with the server code are definitely gone! I can understand them..:

  6. gamefreak
    September 20th, 2013 at 9:02 pm

    How can BF4 compete with fish that can swim away from you?

    • Cowkill
      September 21st, 2013 at 12:37 am

      Overused joke is overused.

  7. Mr_870MCS
    September 21st, 2013 at 8:12 am

    Well, I think BF4 will definitely be better than BF3 as we have seen evidence in the videos and reviews thus far. Plus, BF4 is leveraging the experience the dev’s had in BF3 so they had more time to develop features and new gameplay rather than trying to do the same while tinkering more with the engine.

  8. Ten4
    September 21st, 2013 at 8:57 am

    I’ve played both games for years, being a mature player I find the game play of BF to be much better for team play, environment dynamics, vehicles, weapons and community, all on a modern up to date game engine.
    The hacking one man game play of COD is so dead to me. COD’s game engine is so dated.
    I can only hope that Dice has found away to really kill the hacker in BF4.

    • Witte8
      September 21st, 2013 at 11:27 am

      I have hopes …. based on the interviews they haven given… That they will take some stuff on the netcode strictly serverside…. Let’s hope!

  9. BF4
    September 22nd, 2013 at 8:44 am

    If you play battlefield you already know we beat cod.They must be talking about $$$$$$.

  10. GeneralDummkopf
    September 22nd, 2013 at 12:16 pm

    I’m actually pretty glad that EA is going to make you pay for Premium and get the expansions later. It keeps the game fresh. A new map pack is out just long enough to get stale before a new one is released, and it keeps you coming back for more year after year. If CoD had a 2-year dev cycle, the ADHD kids on there would get bored of the maps after the first year and then not play it. Premium was THE most worth-it DLC I’ve ever bought.

  11. Seb
    September 22nd, 2013 at 1:33 pm

    I hope that by saying “won’t give up until Battlefield is number one” they mean on console as well as PC. So far all that I’ve heard about BF4 on the next gen consoles is that it is trash.

  12. Arithon UK
    September 23rd, 2013 at 3:37 am

    BF4 is BF3 with a minor polish.

    There are some good new bits, but it is basically the same game. Also remember that the “new” bits (commander, observer, etc.) were available in BF2 in 2005.
    Now, that isn’t to say the game isn’t really good, but it also means it has the same nagging flaws that the previous BattleField had.
    It still lacks some of the features of BF1942 and BF2 (which were what made the franchise great) and is priced as a new game and not as an expansion pack or bi-annual sequel.

    There is a lot EA could do to improve BattleField, but making it the number one highest grossing computer game isn’t top of the list for their customers.

    • Lycaon
      October 19th, 2013 at 12:19 am

      So, new story, new maps, new multiplayer, new weapons, new vehicles, new engine, new features, returning features from 2 games ago all equal exactly the same game!? …scratches head and squints eyes…

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