AMD paid up to $8 million for Battlefield 4 deal
CPU and GPU maker AMD has been promoting Battlefield 4 with its new hardware for some time now. AMD supplied the PCs that powered Battlefield 4 at various trade shows such as E3 and GamesCom, and they recently announced a limited edition of their new graphics cards to be bundled with the game.
According to our sources, AMD paid EA up to $8 million for the rights to use Battlefield 4 to promote its hardware products. Other publications reported a more conservative $5 million number. The deal also gives AMD the right to bundle Battlefield 4 with various graphics card products. The deal is exclusive to AMD, which means you won’t be seeing Battlefield 4 bundled with Nvidia or Intel hardware anytime soon.
Part of the deal included AMD giving Battlefield 4 developer DICE early access to the new “Mantle” API technology. The game will support the new tech in an update in December, which is said to bring much better performance to AMD Radeon graphics cards.
The deal also gives AMD the right to use Battlefield 4 to showcase the Mantle technology and various hardware products over the next year.
These sort of partnerships are nothing new, but with an $8 million price tag, it might be one most lucrative one to date.